Kristína Moss Guðrún Gunnarsdóttir

Chief of Staff


Kristína Moss Guðrún Gunnarsdóttir is the chief of staff at JFF, working cross-functionally to foster alignment and collaboration and ensure the successful execution of the CEO’s vision and strategy. Kristína has a depth of experience designing and leading organizational change and transformation and specializes in applications of emerging technologies like blockchain, IoT, and AI to learning and employment.

Before becoming chief of staff in 2022, Kristína worked for JFFLabs and was the lead researcher for the  Verifiable Credential Wallets for Learning and Employment market scan. She came to JFF from the U.S. Department of Education, where she served as an Impact Fellow in the Office of Educational Technology, focusing on how emerging technologies can support learner-worker mobility and foster economic advancement. In partnership with the American Council on Education, she led the Education Blockchain Initiative, and, in collaboration with MIT's Digital Credentials Consortium, she led work to develop and publish open-source standards using a digital credential wallet using the W3C Verifiable Credentials (VC) Data Model. She also represented the Department on a Federal Inter-Agency Learning and Employment Records group alongside Departments of Defense, Labor, and Homeland Security colleagues.

Kristína was inspired to study group dynamics and organizational transformation after a decade of working on the frontline of change as a senior leader in higher education. She has served on various Boards, including the Colleges That Change Lives and the Workforce Talent Educators Association. Currently, she is an advisory board member for the SXSW EDU Conference. 

Born and raised in New York City, Kristína traces the origin of her fascination with learning and employment to her late father, Gunnar, a labor economist who dedicated his life to studying economic advancement.